Jul 14
Make Your Press Release Pop With Video
My latest project is a video about why your press release needs a video for CNW’s same-day video service.
Now, more than ever, it’s important to make video and YouTube part of your PR strategy. Why? YouTube is serving 1 billion videos per day and it is the second largest search engine in the world. If these two reasons don’t give you cause for a video, here’s 3 more from PR Web’s webinar “Using Video and Multimedia in Online News Releases.”
- Video is the most effective content for a social media release, according to a a survey by Marketing Sherpa. The benefits are the timely indexing of media and “link juice” from YouTube.
- Online video drives business. A survey by the Kelsey Group found that 55% of people who watched a video took action.
- It is easier to explain complex concepts with a video. If a picture is worth a 1000 words then a video is worth a million.
Send me an email and lets talk about how we can make a video for you and your company. For more information on why you should have a video in your press release check out the Slideshare presentation from PR Web below!
