Make A Video That Gets More Views
A lot of time clients ask me to make them a video about their product. This type of video is great because you can instantly explain your product to anyone unfamiliar with it. These are perfect for people who want to find out about you and what you do, but what about all those potential customers who have never heard of you?
Reel SEO has a great article called “5 Ways Small Business Can Take Advantage of YouTube” written by Morgan Brown, the director of marketing for TurnHere. Morgan has some good tips on making videos for YouTube. Some of them are obvious like “pay attention to production value” and “give the viewers a follow-up action”, but one of his points isn’t quite so obvious and quite often overlooked - create content that meets a need.
By making a video that answers a question your customers may be searching for is a great way to hook them and get them interested in your product. Here’s an example from my own life: I’m getting ready to redo the floor in my family room. My wife wants a laminate floor and neither one of us have any idea how to install it. So what did we do? We went on YouTube and searched “how to lay laminate flooring”.
The video above is from Lowe’s and is one of the first videos to come up in our search. It’s a great piece of branded content that answers a common question asked by their clientele. I would never have searched for “Lowe’s” on YouTube and to be honest before watching this video I wasn’t really familiar with the company (they are American and have only recently opened stores in Canada). When I think about home building supplies I think Home Depot or Rona, but because of their video I now know them, went to their website, found out they just opened up a store near me and will probably go there when it comes time for us to do our floor —- all because they had a video that answered my question.
Think about how this could work for you and your company. What problems do you solve for your customers? Send me an email and let’s talk about how we can work together to help you reach your audience through video.
